Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Social Sciences
Oct 14, 2013
2
0
In remote caves of the Pyrenees, lie precious remnants of the Ice Age undisturbed: foot and hand prints of prehistoric hunters. The tracks have remained untouched for millennia and are in excellent condition. Dr. Tilman Lenssen-Erz ...
Archaeology
Jun 4, 2013
1
0
For several years now, women have been voting more left-wing than men. This trend first appeared in the 2017 German general election and intensified in 2021. This has been shown by a study carried out by sociologist Dr. Ansgar ...
Social Sciences
Aug 2, 2023
0
1
The Dutch use their bicycles around twice as often as their German neighbors in the winter months. Generally, bicycles are used more often in the Netherlands than in Germany. In the summer (June to August) the Dutch use their ...
Social Sciences
Dec 16, 2022
1
1
The market share of a company does not have a strong influence on its financial performance, a new study in marketing at the Faculty of Management, Economics and Social Sciences of the University of Cologne shows. Companies ...
Economics & Business
Aug 27, 2018
0
1
In a recently conducted study, Professor Sarah Carol (Institute of Sociology and Social Psychology, University of Cologne) and Benjamin Schulz (Berlin Social Science Center—WZB) have investigated the influence of different ...
Social Sciences
Jun 6, 2018
0
4
The Adaptive Optics Lucky Imager (AOLI) on the William Herschel Telescope (WHT) has obtained its first adaptive-optics closed-loop results, an important milestone in the development of this state-of-the-art instrument that ...
Astronomy
Jul 27, 2016
0
19
They are often regarded as cases of failed integration and as social losers, but a new study conducted at the University of Cologne shows that immigrants with a low professional qualification level tend to have a higher income ...
Social Sciences
Sep 25, 2015
0
16
Researchers from the University of Cologne, Jilin University and the University of Nottingham have developed a method to significantly prolong the lives of charges in organic electronic devices.
Materials Science
Apr 13, 2015
0
11
A research group composed of Dr. Martin Prechtl, Leo Heim and their colleagues at the University of Cologne's Department of Chemistry has discovered a new method of generating hydrogen using water and formaldehyde. The generation ...
Materials Science
Apr 16, 2014
0
0
