Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising.
Social Sciences
Feb 19, 2014
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The city of Philadelphia has reason to be proud: It outpaces the nation as a whole in terms of innovation connectedness. About 9 percent of patents with at least one Philadelphia-based inventor are internationally connected, ...
Other
Dec 13, 2013
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When things go wrong, cells turn to built-in safety mechanisms for survival. One of those mechanisms involves calcium uptake by mitochondria, the energy-producing powerhouses of cells. Long a mystery, new research by scientists ...
Cell & Microbiology
Dec 12, 2013
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Despite a 7.2 percent national unemployment rate, the job market is a healthy one for college students majoring in information systems, with nearly three quarters of students receiving at least one job offer, according to ...
Economics & Business
Oct 23, 2013
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A novel new adsorbent for removing emerging contaminants from wastewater that is more effective, reusable and environmentally friendly, has been developed by researchers in Temple University's Water and Environmental Technology ...
Environment
Sep 25, 2013
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Despite the reputation of online marketplaces being distant and impersonal, through social technologies such as instant messaging, they can create the sense of personal and social relationships between buyers and sellers, ...
Economics & Business
Jun 14, 2013
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A new study of 365 sell-side financial analysts shows that private phone calls with managers remain an essential source of analysts' earnings forecasts and stock recommendations – even in light of regulations limiting businesses' ...
Economics & Business
Jun 3, 2013
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As states continue to grapple with aging correctional facilities, overcrowding, underfunded retiree obligations and other constraints, new research from Temple University's Center for Competitive Government finds that privately ...
Social Sciences
Apr 29, 2013
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Contrary to convention, vegetation, when well-maintained, can lower the rates of certain types of crime, such as aggravated assault, robbery and burglary, in cities, according to a Temple University study, "Does vegetation ...
Social Sciences
Mar 25, 2013
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A team of scientists from Temple University School of Medicine and the University of Pennsylvania has moved another step closer to solving a decades-long mystery of how the all-important flow of calcium into the cell's power ...
Cell & Microbiology
Nov 25, 2012
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