Mobile apps and online reviews influence consumer behavior

Mobile apps are changing the way brands connect with consumers and have the potential to boost a company's bottom line. According to a new Iowa State University study, there is a direct link between app use and purchase activity ...

Human activity affecting microbes in soil

New research from an Iowa State University ecologist shows that agricultural inputs such as nitrogen and phosphorous alter soil microbial communities, which may have unintended environmental consequences.

Are you a nomophobe?

If you're wondering how to respond to that question, an Iowa State University study can help you find the answer. ISU researchers have developed a questionnaire to help you determine if you suffer from nomophobia or a fear ...

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