Memo to big box retailers: Goodwill has a shelf life

Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Business School that is published in the Journal of Consumer Research warns that the positive ...

When talk is free: The effects of pricing plans on consumer demand

From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...

Social networks may inflate self-esteem, reduce self-control

Users of Facebook and other social networks should beware of allowing their self-esteem—boosted by "likes" or positive comments from close friends—to influence their behavior: It could reduce their self-control both on ...

Mine your business: Text mining insights from social media

Thanks to blogs, online forums, and product review sites, companies and marketers now have access to a seemingly endless array of data on consumers' opinions and experiences. In principle, businesses should be able to use ...

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