For decades, "bigger is better" has been the conventional path to efficiency in industries ranging from transportation to power generation. Food once grown on small family plots now comes overwhelmingly from factory farms. ...
Economics & Business
Nov 2, 2012
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Thanks to blogs, online forums, and product review sites, companies and marketers now have access to a seemingly endless array of data on consumers' opinions and experiences. In principle, businesses should be able to use ...
Economics & Business
Oct 10, 2012
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Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger when she reaches the food court? Would this cue of Japanese culture draw out ...
Social Sciences
Oct 4, 2012
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Much of our daily lives are spent completing tasks that involve a degree of waiting, such as remaining on hold while scheduling a doctor's appointment or standing in line at an ATM. Faced with a wait, some people postpone, ...
Social Sciences
Sep 21, 2012
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Sally and Harry are about to invest in their company's 401(k) plan. Sally chooses the best performing mutual fund, which has high risks but boasts a 25 percent year-to-date return. Harry, after considering the tradeoffs between ...
Social Sciences
Sep 19, 2012
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The musician Paul Simon came to fame collaborating with his childhood friend Art Garfunkel, yet launched another chapter with his Graceland album, collaborating with musicians from Soweto. Ratan Tata made his name expanding ...
Social Sciences
Sep 12, 2012
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A forthcoming paper in the Journal of Finance by Professor Paul Tetlock, Roger F. Murray Associate Professor of Finance at Columbia Business School, and Eric Kelley, Assistant Professor, Finance, the Eller College of Management ...
Economics & Business
Apr 25, 2012
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