Research redefines conversations around scarcity

The human experiences of living in poverty and living with scarcity go hand in hand. People living in poverty are forced to cope with critically low resources, and their scarce resources create unwelcome tradeoffs for them ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

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