New study reveals best words for brand slogans

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...

New pilot study enhances understanding of situational fear

Research from experts at City, University of London's Department of Sociology and Criminology suggests that although women students feel largely safe while on campus, universities have a responsibility that extends beyond ...

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