Storytelling that educates and entertains—aka "edutainment"—is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor ...
Social Sciences
Sep 20, 2019
0
5
Supervisors driven by profits could actually be hurting their coveted bottom lines by losing the respect of their employees, who counter by withholding performance, according to a new study led by Baylor University.
Economics & Business
Jul 25, 2019
3
14
A team led by a Baylor University researcher has published a breakthrough article that provides a better understanding of the dynamic process by which sunlight-induced DNA damage is recognized by the molecular repair machinery ...
Molecular & Computational biology
Jul 14, 2019
0
343
A mysterious large mass of material has been discovered beneath the largest crater in our solar system—the Moon's South Pole-Aitken basin—and may contain metal from the asteroid that crashed into the Moon and formed the ...
Space Exploration
Jun 10, 2019
13
35070
Belief in the "Prosperity Gospel"—that God financially blesses faithful followers—does not turn individuals into successful entrepreneurs. But prosperity beliefs can fuel values linked to entrepreneurial thinking, such ...
Social Sciences
May 23, 2019
1
15
A new chemical synthesis strategy to harvest the rich information found in natural products—organic compounds isolated from natural sources—has led to the identification of novel, simpler derivatives with potential to ...
Materials Science
Apr 24, 2019
0
37
Women are more likely than men to believe the Bible is literally true, but a recent Baylor University study finds this may have more to do with how people relate to God than it does gender. Both men and women who report high ...
Social Sciences
Feb 19, 2019
3
14
Facebook political memes of Donald Trump in the 2016 election were more likely to focus on his hairstyle and facial expressions, while those of Hillary Clinton were more likely to center on the email scandal and her relationships—a ...
Social Sciences
Jan 28, 2019
0
2
Americans are happier in states where governments spend more on public goods, among them libraries, parks, highways, natural resources and police protection, a Baylor University study has found."Public goods are things you ...
Social Sciences
Jan 7, 2019
2
38
In a follow-up to their groundbreaking study, Baylor researchers were able to reconstruct baleen whales' lifetime stress response to whaling and other manmade and environmental factors spanning nearly 150 years.
Ecology
Nov 21, 2018
0
15
