Marketing expert exposes the darker side of Black Friday

Opting out of the US imported concept of Black Friday could be the most sensible business decision for retailers as they head into the pre-Christmas trading period, according to leading academic Dr Heiner Evanschitzky, Professor ...

Language programme boosts literacy 'in hours'

Young people with serious literacy difficulties can significantly boost their reading and writing skills in a matter of hours thanks to an innovative language project launched by an Aston graduate.

Using solar energy to improve desalination process

An Aston University academic has proposed a new process to decompose waste desalination brine using solar energy, neutralising ocean acidity and reducing damaging environmental impacts.

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