Researchers from University of Nevada Las Vegas, Shanghai Jiao Tong University, Arizona State University, and KAIST College of Business published a new Journal of Marketing article that examines when is the right time for ...
Economics & Business
Jan 11, 2023
0
12
Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs ...
Social Sciences
Jan 4, 2023
0
10
A researcher from The Pennsylvania State University published a commentary in the Journal of Public Policy and Marketing that examines four key contemporary "drivers" of political violence in the United States: "toxic" political ...
Social Sciences
Dec 28, 2022
10
32
Researchers from Rollins College, University of Cambridge, and Harvard University published a new Journal of Marketing article that examines the timing effects of payment requests in pay-what-you-want pricing situations.
Social Sciences
Dec 21, 2022
0
14
Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) article finding that companies who engage in political advocacy experience ...
Economics & Business
Dec 19, 2022
0
3
Researchers from University of Wyoming, University of Kentucky, and Georgia Institute of Technology published a new Journal of Marketing article that investigates how secondary selling can boost sales revenues and customer ...
Economics & Business
Dec 14, 2022
0
11
Researchers from University of Miami and New York University published a new Journal of Marketing article that examines how voice technology can affect what consumers reveal about themselves.
Economics & Business
Nov 30, 2022
0
6
Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands and explains ...
Economics & Business
Nov 23, 2022
0
49
Researchers from University of Colorado Denver, California State University Long Beach, Texas A&M University, and Kansas State University published a new Journal of Marketing article that examines the role of innovation potential ...
Economics & Business
Nov 16, 2022
0
2
Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on social distancing behavior.
Social Sciences
Nov 9, 2022
0
16
