Super Bowl ads focus on high-def TV

January 13, 2006

Advertisers will add high-definition sharpness to their roster of splashy commercials to be aired during the Super Bowl.

USA Today reported Friday that next month's game will be the first Super Bowl to feature commercials shot in the same high-definition that the game itself will be shown in.

Advertising analysts said companies expect a surge in HDTV sales to football fans in the weeks prior to the big game, and they want their prospective customers to continue to see the technology's dazzling pictures when their products are on the screen.

The production of high-def ads costs more than standard commercials and comes on top of the $2.4 million price tag for the airing of a 30-second Super Bowl spot.

The newspaper said about 16 million U.S. households had HDTV-capable sets at the end of 2005.

Copyright 2006 by United Press International

Explore further: Make a healthy game plan for super bowl partying

Related Stories

Make a healthy game plan for super bowl partying

February 1, 2019

(HealthDay)—Chips, dips, wings and other fatty and salty things—Super Bowl parties can be a challenge for people with diabetes, high blood pressure or high cholesterol, an expert warns.

Football instant replays can affect fans' brand attitude

January 28, 2019

The result of football instant replay video reviews can alter a consumer's perception of a brand, according to a study conducted by researchers at the University of Georgia Grady College of Journalism and Mass Communication.

Super Bowl ad frenzy stretches far beyond the game

February 3, 2011

(AP) -- The Super Bowl commercial blitz is extending beyond the usual talking babies and office chimps to engage viewers online and get more for advertisers' $3 million-plus investment.

Recommended for you

After a reset, Сuriosity is operating normally

February 23, 2019

NASA's Curiosity rover is busy making new discoveries on Mars. The rover has been climbing Mount Sharp since 2014 and recently reached a clay region that may offer new clues about the ancient Martian environment's potential ...

Study: With Twitter, race of the messenger matters

February 23, 2019

When NFL player Colin Kaepernick took a knee during the national anthem to protest police brutality and racial injustice, the ensuing debate took traditional and social media by storm. University of Kansas researchers have ...

Researchers engineer a tougher fiber

February 22, 2019

North Carolina State University researchers have developed a fiber that combines the elasticity of rubber with the strength of a metal, resulting in a tougher material that could be incorporated into soft robotics, packaging ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.