Super Bowl ads focus on high-def TV

January 13, 2006

Advertisers will add high-definition sharpness to their roster of splashy commercials to be aired during the Super Bowl.

USA Today reported Friday that next month's game will be the first Super Bowl to feature commercials shot in the same high-definition that the game itself will be shown in.

Advertising analysts said companies expect a surge in HDTV sales to football fans in the weeks prior to the big game, and they want their prospective customers to continue to see the technology's dazzling pictures when their products are on the screen.

The production of high-def ads costs more than standard commercials and comes on top of the $2.4 million price tag for the airing of a 30-second Super Bowl spot.

The newspaper said about 16 million U.S. households had HDTV-capable sets at the end of 2005.

Copyright 2006 by United Press International

Explore further: Comcast hopes for a TV windfall from Super Bowl, Olympics

Related Stories

Comcast hopes for a TV windfall from Super Bowl, Olympics

January 24, 2018

Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for ...

Super Bowl snacks that don't put health on the sidelines

February 2, 2018

(HealthDay)—Super Bowl Sunday is synonymous with greasy chicken wings, calorie-laden chili, salty potato chips and sugary brownies—but experts say there's no reason you can't enjoy tasty fare without sending your body ...

Do NFL players face a higher risk of early death?

February 1, 2018

(HealthDay)—The Philadelphia Eagles and New England Patriots playing in Sunday's Super Bowl may have already taken a hidden hit before setting foot on the field, a new study suggests.

Recommended for you

Unprecedented study of Picasso's bronzes uncovers new details

February 17, 2018

Musee national Picasso-Paris and the Northwestern University/Art Institute of Chicago Center for Scientific Studies in the Arts (NU-ACCESS) have completed the first major material survey and study of the Musee national Picasso-Paris' ...

Researchers create first superatomic 2-D semiconductor

February 16, 2018

Atoms are the basic building blocks of all matter—at least, that is the conventional picture. In a new study, researchers have fabricated the first superatomic 2-D semiconductor, a material whose basic units aren't atoms ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.