December 17, 2005

Napster and iTunes top music brands

Napster and iTunes' remain the most recognized brands in fee-based downloading in 2005, a survey reported Thursday.

A new study from global marketing research firm Ipsos Insight reveals that the battle for mass-market consumer awareness remains essentially a two-horse race between Apple's iTunes and Napster 2.0. However, Ipsos' TEMPO Digital Music Brandscape study also provides good news for other digital music providers, with American downloaders showing significant increases in awareness of a wide variety of digital music services, and only nuanced brand differentiation among them.

There are signs of increased awareness for a broader set of online services and music download stores, with Yahoo! Music, RealPlayer Music Store, Rhapsody and MTV.com all enjoying strong aided name recognition among American downloaders.

Napster and iTunes top music brands

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