Open standard called key to U.S. mobile TV

A Texas Instruments executive says open technical standards will make or break the potentially lucrative market in mobile digital television.

Doug Rasor, TI's marketing vice president, told the Society of Broadcast Engineers Thursday night that open standards such as Digital Video Broadcasting will create a level playing field for everyone involved, which will lower costs and make the technology more appealing to consumers.

Texas Instruments said its research has shown consumers are willing to pay around $10 for television service to be provided over their mobile telephones.

Rasor also told the engineers' conference in Dallas that the market would also depend upon a good mix of high-quality digital content to keep customers amused and informed.

Copyright 2005 by United Press International


Explore further

UK plan to control online porn is watched as test case

Citation: Open standard called key to U.S. mobile TV (2005, October 22) retrieved 17 August 2019 from https://phys.org/news/2005-10-standard-key-mobile-tv.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
0 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more