'Fake news' increases consumer demands for corporate action

New research finds that "fake news" inspires consumers to demand corrective action from companies—even if the company is a victim of the fake news story. The study also supports the idea that most people feel they are better ...

When negative political ads work

Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads work? A new study by Juliana Fernandes, assistant professor of strategic ...

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