Retailers can manipulate consumer regret to beat competitors

Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product availability, and the regret consumers feel when they pay too much or wait till a ...

Even small gifts boost business

If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has shown. This works particularly well when the person receiving the gift is the ...

Medical tests with less fear

It is a principle of modern architecture that less may be more. This principle does not apply to information as a basis of far-reaching decisions, it seems. But: Many people shy away from going to the doctor's, because they ...

Combining experiments, models boosts social behavior research

Researchers from North Carolina State University and Northwestern University are outlining a new approach to behavioral research that draws on experimental studies and computer models to offer new insights into organizational ...

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