In visual advertisements, the imagery that accompanies the actual pictures of a product is extremely important. Multiple studies and surveys have shown that these images can help evoke specific feelings and communicate key ...
Social Sciences
Apr 10, 2023
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17
Online sellers are more likely to boost their consumer engagement if they are good-looking, according to a new study undertaken by Charles Darwin University (CDU) in collaboration with institutions in China, Vietnam and France.
Social Sciences
Mar 9, 2023
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1
A CEO's educational achievement is no guarantee of a company's stock market success according to new research.
Economics & Business
Feb 24, 2023
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1
COVID-19 forced people to contend with travel bans, stay-at-home orders and closure of nonessential businesses. A new study in the Journal of Business Research reveals how this significant event affected consumer mobility ...
Economics & Business
Jan 27, 2023
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2
The authors of online fake reviews suffer from pangs of conscience, according to a new study which looked at the process behind their creation.
Social Sciences
Jan 6, 2023
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1
Consumers are less likely to perceive a negative review from someone of a Black background as credible, according to a first-of-a-kind study which explored the impact of showing race in online profile pictures and avatars.
Social Sciences
Jan 6, 2023
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5
The holiday shopping season can make or break some businesses. A new study from the University of Missouri has found businesses that know how to leverage the enthusiasm of their new salespeople and the experience of their ...
Economics & Business
Dec 14, 2022
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26
Differences in the way the sexes think may give women an advantage in starting businesses, a study led by a Kennesaw State University researcher suggests.
Economics & Business
Nov 17, 2022
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28
This holiday season is expected to set another record for online sales, according to the National Retail Federation. But if consumer habits mirror previous years, 20% to 30% of the merchandise will be returned. It's a big ...
Social Sciences
Nov 17, 2022
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47
Research led by a University of Texas at Arlington marketing expert could help organizations assess how quickly they should respond to negative publicity to help their bottom lines.
Economics & Business
Aug 15, 2022
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15
