The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
The next time you are considering purchasing a big-ticket item, it might be worth paying attention to the salesperson's facial hair.
Economics & Business
Dec 15, 2020
1
1895
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
Social Sciences
Jan 27, 2015
0
1000
(Phys.org) —New work published by a University of Georgia researcher helps explain why consumers gravitate toward "Got milk?" rather than "I'm lovin' it."
Economics & Business
Jun 26, 2014
0
0
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
Economics & Business
Apr 20, 2015
0
45
Not just the characteristics of a project, but also the city in which it will be implemented and the diversity of the rewards promised to supporters are the key factors that determine the success of a crowdfunding campaign ...
Economics & Business
Dec 15, 2021
0
4
It's laundry day and the only clean T-shirt sports the big logo of a brand that used to be trendy but is only embarrassing now. What can you do? Wait until the tumble dryer has finished and be too late for the date or just ...
Economics & Business
Nov 30, 2015
0
13
Differences in the way the sexes think may give women an advantage in starting businesses, a study led by a Kennesaw State University researcher suggests.
Economics & Business
Nov 17, 2022
0
28
People buying fake 'luxury brand' goods experience a range of psychological motivations - including the 'thrill of the hunt' - new research has shown.
Economics & Business
Mar 31, 2016
0
7
When you're waiting in a busy restaurant or doctor's office, it may matter whether the tables, light fixtures and other objects are round or square.
Economics & Business
May 1, 2018
0
20
The 2020 general election is right around the corner and the political climate is heating up. Although Americans have relied on social media as a source of personal connectivity, many are choosing to tune out due to fatigue ...
Social Sciences
Oct 19, 2020
0
5
