09/04/2015

Researcher investigates "creepiness factor" in online targeted ads

A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person's intent to purchase the product. But the fact that users ...

Image: Sea ice off Antarctica's Princess Astrid Coast

On April 5, 2015, the Moderate Resolution Imaging Spectroradiometer (MODIS) on NASA's Terra satellite acquired this natural-color image of sea ice off the coast of East Antarctica's Princess Astrid Coast.

Detecting lysosomal pH with fluorescent probes

Lysosomes are the garbage disposals of animal cells. As the resources are limited in cells, organic materials are broken down and recycled a lot—and that's what lysosomes do. Detecting problems with lysosomes is the focus ...

Final solar wing deployment test for Sentinel-2A

Once in space, Sentinel-2A will open its solar wing to generate the power it needs to carry out the task of monitoring Earth's vegetation. Engineers have recently made sure this move is well rehearsed before the satellite ...

Research team develops 'smart' window

Commonplace as they are, windows are an important piece of technology. Beyond architectural aesthetics, a building's ecological footprint depends heavily on how its internal light and heat are managed. With this in mind, ...

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