31/03/2015

Pentagon needs to adapt to recruit top talent: Carter

The US military needs to give its troops and new recruits better career options due to increasing competition for talent from private companies, Defense Secretary Ashton Carter said Tuesday.

A matter of taste: When do products benefit from mixed reviews?

How do consumers react to products with diverse online reviews? According to a new study in the Journal of Consumer Research, a mix of positive and negative reviews can benefit products that are evaluated based on personal ...

Drought alters familiar landscape in Yosemite National Park

Yosemite National Park is bracing for its driest year on record, with visitor bureaus downplaying the allure of the park's most famous waterfall and instead touting the park as a destination for hiking, bicycling and photography.

How are ordinary consumers transforming the fashion business?

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers ...

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