31/03/2009

To swim or to crawl: For the worm it's a no brainer (w/Video)

A study at the University of Leeds has shown, for the first time, that C. elegans worms crawl and swim using the same gait, overturning the widely accepted belief that these two behaviours are completely different.

Green marketers should take cue from ten commandments

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

Focus on the future: Long-term goals help us resist unhealthy urges

Imagine a delicious pile of French fries next to a low-fat green salad. After resisting the fries, can you really be expected to go to the gym instead of watching TV? According to a new study in the Journal of Consumer Research, ...

What's in your water?: Disinfectants create toxic by-products

Although perhaps the greatest public health achievement of the 20th century was the disinfection of water, a recent study now shows that the chemicals used to purify the water we drink and use in swimming pools react with ...

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