30/04/2026

Why clear packaging may help brands sell more desirable products

Brands and retailers could increase their sales by simply using more transparent packaging for desirable items, according to new research co-authored by Bayes Business School and Vienna University of Economics and Business. ...

Location cues on social media can change how people judge posts

The old maxim "location, location, location" may be as important in the social media landscape as it is in real estate. When a social media post about a user's personal experiences, feelings or beliefs includes geographic ...

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