29/02/2012

Fear factor isn't enough: Ads have to gross you out to work best

(PhysOrg.com) -- We've all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements may only freeze us with fear and inaction. ...

TED titans see through eyes of young innovators

Titans of Silicon Valley, Hollywood, and finance gazed through the eyes of young innovators as the renowned TED conference formally got under way on Tuesday.

Use of microfluidic chips a first in bitumen-gas analysis

A University of Toronto research team has developed a process to analyze the behavior of bitumen in reservoirs using a microfluidic chip, a tool commonly associated with the field of medical diagnostics. The process may reduce ...

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