Consumers will dub activist brands as 'woke-washers' if they cannot prove moral competency
New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
Social Sciences
Mar 25, 2021
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While urban agriculture can play a role in supporting food supply chains for many major American cities—contributing to food diversity, sustainability and localizing food systems—it is unrealistic to expect rooftop gardens, ...
Environment
Mar 25, 2021
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The burial field in Valsgärde outside Uppsala in central Sweden contains more than 90 graves from the Iron Age.
Archaeology
Mar 25, 2021
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For the first time, researchers from the SponGES project collected year-round video footage and hydrodynamic data from the mysterious world of a deep-sea sponge ground in the Arctic. Deep-sea sponge grounds are often compared ...
Plants & Animals
Mar 25, 2021
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Salts are far more complicated than the food seasoning—they can even act as electrical conductors, shuttling current through systems. Extremely well studied and understood, the electrical properties of salts were first ...
Materials Science
Mar 25, 2021
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Bright but disadvantaged students from urban areas are more likely to enter elite UK universities than similar peers from rural communities due to an urban 'escalator effect', according to a new study.
Economics & Business
Mar 25, 2021
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Millions of years ago, aphid-like insects called whiteflies incorporated a portion of DNA from plants into their genome. A Chinese research team, publishing March 25th in the journal Cell, reveals that whiteflies use this ...
Plants & Animals
Mar 25, 2021
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1996
Octopuses are known to sleep and to change color while they do it. Now, a study publishing March 25 in the journal iScience finds that these color changes are characteristic of two major alternating sleep states: an "active ...
Plants & Animals
Mar 25, 2021
0
1999
Food scientists from Nanyang Technological University, Singapore (NTU Singapore) have made an antibacterial gel bandage using the discarded husks of the popular tropical fruit, durian.
Biochemistry
Mar 25, 2021
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1197
When we grow crystals, atoms first group together into small clusters—a process called nucleation. But understanding exactly how such atomic ordering emerges from the chaos of randomly moving atoms has long eluded scientists.
Condensed Matter
Mar 25, 2021
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