Placing ads: Location, location, location

Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...

Barrier to keep Asian carp out of Great Lakes faces criticism

The last stand in the battle to keep Asian carp from invading the Great Lakes is under way. The Army Corps began tests last week to see whether it can permanently crank up the power on its new electrical fish barrier on the ...

United States becomes world leader in wind power

Aggressive investments in 2008 helped the United States surpass Germany to become the world's leader in wind power, according to a report recently released by the U.S. Department of Energy.

TSMC Achieves 28nm SRAM Yield Breakthrough

Taiwan Semiconductor Manufacturing Company has become the first foundry not only to achieve 28nm functional 64Mb SRAM yield, but also to achieve it across all three 28nm nodes.

Women Are Sort of More Tentative Than Men, Aren't They?

(PhysOrg.com) -- Women hedge, issue disclaimers and ask questions when they communicate, language features that can suggest uncertainty, lack of confidence and low status. But men do the same, according to new research from ...

Research pinpoints conditions favorable for freak waves

(PhysOrg.com) -- Stories of ships mysteriously sent to watery graves by sudden, giant waves have long puzzled scientists and sailors. New research by Assistant Professor of Geosciences Tim Janssen suggests that changes in ...

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