22/07/2014

Overdoing it: Multiple perspectives confuse consumers

Television commercials for luxury vehicles pack a lot in their 30-second running times: the camera offers quick shots of the soft leather upholstery, the shiny colors, the state-of-the-art entertainment system, and the four-wheel ...

Empathy or justice: What makes consumers donate more to charity?

Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...

Report on viruses looks beyond disease

In contrast to their negative reputation as disease causing agents, some viruses can perform crucial biological and evolutionary functions that help to shape the world we live in today, according to a new report by the American ...

Radio frequency ID tags on honey bees reveal hive dynamics

Scientists attached radio-frequency identification (RFID) tags to hundreds of individual honey bees and tracked them for several weeks. The effort yielded two discoveries: Some foraging bees are much busier than others; and ...

The heart of an astronaut, five years on

The heart of an astronaut is a much-studied thing. Scientists have analyzed its blood flow, rhythms, atrophy and, through journal studies, even matters of the heart. But for the first time, researchers are looking at how ...

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