Why do people pay for experiences deliberately marketed as painful? According to a new study in the Journal of Consumer Research, consumers will pay big money for extraordinary—even painful—experiences to offset the physical ...
Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study in the Journal of Consumer Research, Americans increasingly perceive busy and overworked people as ...
Popular media mirror Western culture's fixation with being thin. According to a new study in the Journal of Consumer Research, even subtle reminders of idealized bodies can encourage overweight consumers to overspend.
At least on the surface, networking products aren't the most exciting tech gadgets. But they're what make the internet - and all the devices, apps and services that communicate through it - work.
You may soon see faster connections on your cellular service. But your Wi-Fi connection may pay the price.
Climate change is wreaking havoc on the environment. While the main culprit is carbon emissions, urban heat islands—exacerbated by dark roofs and pavements—make the effect of global warming even worse on the urban dwellers.
Ants can be annoying little insects. In your home, they make army-like lines to any crumbs on your floor. In your home's frame, carpenter ants can do a job of eating away your walls. But what about outside? Do ants play a ...
Bird flu has now been confirmed in three Southern states, but officials say the nation's poultry supply isn't at risk.
Solar cells and photodetectors could soon be made from new types of materials based on semiconductor quantum dots, thanks to new insights based on ultrafast measurements capturing real-time photoconversion processes.
The president of Emirates, the Middle East's biggest airline, defended security measures at the carrier's Dubai hub on Wednesday and said the ban on personal electronics onboard U.S.-bound flights came without warning.