21/01/2015

Buying cars: Do product features matter more than brands?

It is a popular belief among marketers that online searches for brand names are good indicators of which products consumers plan to buy. But a new study in the Journal of Marketing suggests that searches for specific features ...

Wireless charging system on cusp of commercialization

Imagine a world where you don't have to plug in your smartphone, tablet or laptop, or even lay it on one of the Duracell charging mats that Starbucks is rolling out nationwide. Instead, your refrigerator sends them power ...

Amazon plans wind farm to power its datacenters

Long criticized by some environmentalists for indifference to clean energy, Amazon.com took a big step toward using renewable energy Tuesday, announcing plans to support the construction and operation of a wind farm in western ...

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