A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. ...
Social Sciences
Jul 20, 2026
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7
A couple of miles south of the main quad at the University of Illinois Urbana-Champaign, a remarkable agricultural experiment is taking shape. The so-called Alma Mater Plots are unique in their setup—with 64 plots of 1 acre ...
Agriculture
Jul 20, 2026
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8
An advanced technology that could benefit farmers' bottom line and help meet the rising demand for domestic energy production borrows a key ingredient from a centuries-old practice of burning dried manure to warm homes where ...
Biotechnology
Jul 20, 2026
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6
As the flames advanced toward the village of Bédar in Spain's Almería province, the mayor gave a desperate order to ring the church bells to warn residents. It was not enough. The July 9 Los Gallardos fire, which claimed ...
Environment
Jul 20, 2026
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5
A lot of high school students load up on Advanced Placement courses to strengthen their college applications. But for many California students classified as English learners, access to even the basic college-preparatory courses ...
Social Sciences
Jul 20, 2026
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9
When a local community gets involved in environmental monitoring, its efforts can build awareness of local environmental issues and provide more abundant data than scientists can collect on their own. But how does the quality ...
Environment
Jul 20, 2026
0
10
How do microorganisms orient themselves to find the optimal habitat? Scientists have thoroughly investigated so-called magnetotactic bacteria, which use the Earth's magnetic field as a biological compass. Some eukaryotic ...
Evolution
Jul 20, 2026
0
13
A new study led by astronomers at The University of Texas at Austin proposes a theory that could solve two astronomical riddles at once: the nature of Little Red Dots and the origin of globular clusters. Rather than representing ...
Astronomy
Jul 20, 2026
1
66
From ocean waves and flowing rivers to the systems used to transport and treat water, vibrations are everywhere. But can vibrations do more than just shake water? Can they split water or drive the production of useful chemicals ...
Analytical Chemistry
Jul 20, 2026
0
13
Protein aggregates are associated with the development of diseases like Alzheimer's and Parkinson's. These are found more often in certain areas of cells known as membraneless organelles. Do these organelles promote this ...
Cell & Microbiology
Jul 20, 2026
0
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