02/08/2016

NASA's new CO2 sounder nearly ready for prime time

After years of work, a team of NASA scientists and engineers is poised to realize a lifetime goal: building an instrument powerful and accurate enough to gather around-the-clock global atmospheric carbon-dioxide (CO2) measurements ...

How effective are personalized political ads on Facebook?

In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...

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