In most real world settings, consumers encounter and evaluate products in mixed environments – aspirin and deodorant shelved side-by-side at a pharmacy, or an ad for a tropical vacation next to fashion spread in a magazine. ...
Other
Mar 17, 2008
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We all have a friend who can’t seem to save, constantly splurging on new shoes or the latest gadgets. But, contrary to persistent media coverage of overspending and under-saving, a recent international survey of more than ...
Other
Mar 17, 2008
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Take a deer’s body, attach a camel’s head and add a Jimmy Durante nose, and you have a saiga – the odd-ball antelope with the enormous schnoz that lives on the isolated steppes of Central Asia. Unfortunately, they ...
Mar 17, 2008
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Scientists have observed unexpected luminous spots on Jupiter caused by its moon Io. Besides displaying the most spectacular volcanic activity in the solar system, Io causes auroras on its mother planet that are similar to ...
Space Exploration
Mar 17, 2008
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Despite cuts in interest rates, the problems on the US real estate and banking markets have not yet been solved and form the epicenter of a financial crisis in the OECD countries. The wave of asset-backed securities in the ...
Other
Mar 17, 2008
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Holiday memories from childhood are often some of the strongest to remain with us into adult life. But many children and families from disadvantaged backgrounds have little chance of forming those memories when the money ...
Other
Mar 17, 2008
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By magnetically pulsing a sequence of 64 copper coils in an “atomic coilgun,” scientists have succeeded in stopping a supersonic neon beam in its tracks in just microseconds.
Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if ...
Other
Mar 17, 2008
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Curators at one of the world’s most widely used biological databases, The Arabidopsis Information Resource, or TAIR, have joined forces with the journal Plant Physiology, to solve the “flood of information” dilemma. ...
Mar 17, 2008
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The Northwest can have a sizeable biofuels industry based primarily on local resources -- if non-traditional feedstocks, such as municipal waste, and new conversion technologies are used, according to a report issued today ...
Energy & Green Tech
Mar 17, 2008
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