US millennials a popular but elusive target for brands

American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.

Potential privacy lapse found in Americans' 2010 census data

An internal team at the Census Bureau found that basic personal information collected from more than 100 million Americans during the 2010 head count could be reconstructed from obscured data, but with lots of mistakes, a ...

Meteorite source in asteroid belt not a single debris field

A new study published online in Meteoritics and Planetary Science finds that our most common meteorites, those known as L chondrites, come from at least two different debris fields in the asteroid belt. The belt contains ...

A hidden source of air pollution? Your daily household tasks

Cooking, cleaning and other routine household activities generate significant levels of volatile and particulate chemicals inside the average home, leading to indoor air quality levels on par with a polluted major city, University ...

Tiny fibers create unseen plastic pollution

While the polyester leisure suit was a 1970s mistake, polyester and other synthetic fibers like nylon are still around and are a major contributor to the microplastics load in the environment, according to a Penn State materials ...

Diagnosing 'art acne' in Georgia O'Keeffe's paintings

Even Georgia O'Keeffe noticed the pin-sized blisters bubbling on the surface of her paintings. For decades, conservationists and scholars assumed these tiny protrusions were grains of sand, kicked up from the New Mexico desert ...

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