15/12/2008

I'm a believer: Some product claims work better than others

Consumers face a barrage of product claims each day. What makes those claims believable? A new study in the Journal of Consumer Research says both marketers and consumers can benefit from information about the way people ...

For best results, ask a few thought-provoking questions

The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study in the Journal of Consumer Research shows that it is surprisingly effective when salespeople or fundraisers ask how your ...

Multiple axons and actions with PSD-95

Nitric oxide gets neurons together. And it seems to do it backward. Work by Nikonenko et al. suggests that a protein called PSD-95 prompts nitric oxide release from postsynaptic dendritic spines, prompting nearby presynaptic ...

Turning over a new leaf for future energy supplies

A global energy supply based on biomass grown to generate electricity and produce fuel is a real possibility. According to Prof. Jürgen O. Metzger from Carl von Ossietzky University of Oldenburg in Germany and Prof. Aloys ...

page 5 from 6