Consumers face a barrage of product claims each day. What makes those claims believable? A new study in the Journal of Consumer Research says both marketers and consumers can benefit from information about the way people ...
Other
Dec 15, 2008
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The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study in the Journal of Consumer Research shows that it is surprisingly effective when salespeople or fundraisers ask how your ...
Other
Dec 15, 2008
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Nitric oxide gets neurons together. And it seems to do it backward. Work by Nikonenko et al. suggests that a protein called PSD-95 prompts nitric oxide release from postsynaptic dendritic spines, prompting nearby presynaptic ...
Dec 15, 2008
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Most atmospheric models predict that the rate of transport of air from the troposphere to the above lying stratosphere should be increasing due to climate change. Surprisingly, Dr. Andreas Engel together with an international ...
Earth Sciences
Dec 15, 2008
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The experience of purchasing art shares much in common with viewing it in exhibits, according to a new study in the Journal of Consumer Research. Author Yu Chen (Oakland University) shows that visiting a gallery can provide ...
Other
Dec 15, 2008
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How special does that gold card offered by a hotel or airline make you feel? A new study in the Journal of Consumer Research explores the connection between status and loyalty.
Other
Dec 15, 2008
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Facebook and other social networking sites aren't just online spaces where students can connect, they're the frontier of self-definition and identity to the first generation raised with the Internet, according to a new book ...
Other
Dec 15, 2008
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A global energy supply based on biomass grown to generate electricity and produce fuel is a real possibility. According to Prof. Jürgen O. Metzger from Carl von Ossietzky University of Oldenburg in Germany and Prof. Aloys ...
Dec 15, 2008
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Researchers at the University of Warwick's Department of Statistics and Centre for Complexity Science have devised a new research tool that could help unpick the complex cell interactions that lead to cancer and also allow ...
Mathematics
Dec 15, 2008
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Scientists at the University of Liverpool have found that early humans could have walked successfully on a 'flexible' flat foot, similar to modern day gibbons.
Dec 15, 2008
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