How do consumers create markets? The case of the minimoto

Consumers have the power to do more than just respond to products that companies put on the market; they can actually change and develop new markets, according to a new study in the Journal of Consumer Research.

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.

Women leave their handprints on the cave wall

Plaster handprints from kindergarten, handprint turkeys, handprints outside Grauman's Chinese Theater in Hollywood—are all part of modern life, but ancient people also left their handprints on rocks and cave walls. Now, ...

UK collaboration to test biological control of mosquitoes

Entomologists in the University of Kentucky College of Agriculture, Food and Environment have developed a new control method for mosquitoes. The U.S. Environmental Protection Agency recently granted a permit to begin field ...

Mammalian body cells lack ancient viral defense mechanism

A team led by Chris Sullivan, a professor of molecular biosciences at The University of Texas at Austin, has provided the first positive evidence that RNA interference (RNAi), a biological process in which small RNA molecules ...

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