15/03/2012

How do mood and emotional arousal affect consumer choices?

When they're in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a new study in the Journal of Consumer Research. But crabby, low-energy people will ...

How does the order of choices affect consumer decisions?

Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices does affect consumers' ...

Review: `The Show' still swinging for the fences

(AP) -- No video game can duplicate the drama of the end of the 2011 Major League Baseball season. You remember: The historic collapse of the Red Sox. The Rays' late-inning recovery from a seven-run deficit on the last day ...

Leicester partnering world sidecar champions

The Department of Engineering at the University of Leicester is collaborating with Ben and Tom Birchall, former World Sidecar Champions, to improve the performance of their F2 sidecar at this year's Isle of Man Tourist Trophy ...

Mini-CT scanner developed as a teaching tool

Biophysics professors at Western University, in London, Canada, have developed a CT (Computed Tomography) scanner small enough to sit on a desk. Jerry Battista, Chair of the Department of Medical Biophysics at the Schulich ...

Researchers create more efficient hydrogen fuel cells

Hydrogen fuel cells, like those found in some "green" vehicles, have a lot of promise as an alternative fuel source, but making them practical on a large scale requires them to be more efficient and cost effective.

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