Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
(AP) -- EBay's name is synonymous with auctions, but that's created an image problem for the online marketplace.
Consumers who feel a lack of control over circumstances seek boundariesincluding physical borders, according to a new study in the Journal of Consumer Research.
Smithsonian scientists and colleagues report that snails successfully crossed Central America, long considered an impenetrable barrier to marine organisms, twice in the past million years -- both times probably by flying ...
Efforts to save the Philippine crocodile, a "critically endangered" reptile, could go in vain as bureaucrats oppose their release into the wild, a top Philippine environment official said Wednesday.
A key US government report spreads the blame for the massive oil spill in the Gulf of Mexico Wednesday, citing a bad cement job and poor management decisions by BP and its subcontractors.
Facebook is letting members follow strangers Twitter-style in the latest of a barrage of data maelstrom-taming moves since rival social network Google+ launched in June.
Wind turbines and solar panels are fast becoming familiar sights at car assembly plants as automakers slash carbon emissions not only of the models they produce, but along the whole production chain.