Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Microsoft's Bing search engine to go 'mobile friendly'

Microsoft said Thursday its Bing search engine would be reconfigured to give more prominence to "mobile-friendly" websites, an acknowledgment of the growing importance of smartphones and other mobile devices.

Who should pay the price?

Social dilemmas, in which an individual profits from selfishness, unless the whole group chooses the selfish option, have long provided an academic challenge. A new study publishing in PLOS Computational Biology theoretically ...

New research reveals first warm-blooded fish

New research by NOAA Fisheries has revealed the opah, or moonfish, as the first fully warm-blooded fish that circulates heated blood throughout its body much like mammals and birds, giving it a competitive advantage in the ...

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