New study finds that branding is older than previously thought

From at least Bass Ale’s red triangle—advertised as “the first registered trademark”—commodity brands have exerted a powerful hold over modern Western society. Marketers and critics alike have assumed that branding ...

Protein's strength lies in h-bond cooperation

Researchers in Civil and Environmental Engineering at MIT reveal that the strength of a biological material like spider silk lies in the specific geometric configuration of structural proteins, which have small clusters of ...

Older siblings get more attention

A U.S. report said first-born children may attain more education and make more money because they get more parental attention.

Beach guard fired for protecting seal

A private security guard in La Jolla, Calif., was fired for blocking access to a popular beach on the day the first harbor seal of the season was born.

World's largest marine protected area created in Pacific Ocean

The small Pacific Island nation of Kiribati has become a global conservation leader by establishing the world’s largest marine protected area – a California-sized ocean wilderness of pristine coral reefs and rich fish ...

As graduation rates go down, school ratings go up

A new study by researchers at Rice University and the University of Texas-Austin finds that Texas' public school accountability system, the model for the national No Child Left Behind Act (NCLB), directly contributes to lower ...

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