Study: Vowel sounds affect consumer buying
A U.S. study determined product names with vowel sounds that convey positive attributes about the product are deemed more favorable by consumers.
Other
Sep 13, 2007
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13/09/2007
NASA extends Johnson Space Center contract
NASA has awarded five one-month extensions of its Johnson Space Center operations support contract to the Computer Sciences Corp. of Fort Worth, Texas.
Space Exploration
Sep 13, 2007
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Study: Double discounts confuse consumers
A U.S. study showed that consumers often are unable to determine the true cost of goods when confronted with a "double discount."
Other
Sep 13, 2007
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Ancient whale fall from California's Año Nuevo Island one of youngest, most complete known
A fossilized whale skeleton excavated 20 years ago amid the stench and noise of a seabird and elephant seal rookery on California's Año Nuevo Island turns out to be the youngest example on the Pacific coast of a fossil whale ...
Sep 13, 2007
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Researchers improve ability to write and store information on electronic devices
New research led by the U.S. Department of Energy's Argonne National Laboratory physicist Matthias Bode provides a more thorough understanding of new mechanisms, which makes it possible to switch a magnetic nanoparticle without ...
Nanophysics
Sep 13, 2007
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Coronet: A Star Formation Neighbor
While perhaps not quite as well known as its star formation cousin of Orion, the Corona Australis region (containing, at its heart, the Coronet Cluster) is one of the nearest and most active regions of ongoing star formation.
Astronomy
Sep 13, 2007
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Zebrafish to shed light on human mitochondrial diseases
Zebrafish can now be used to study COX deficiencies in humans, a discovery that gives scientists an unprecedented window to view the earliest stages of mitochondrial impairments that lead to potentially fatal metabolic disorders, ...
Sep 13, 2007
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Good fences make good neighbors
In the last century, more than 100 million people have perished in violent conflict, very often because of local clashes between ethnically or culturally distinct groups. In a novel study this week in Science, researchers ...
Other
Sep 13, 2007
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Marrying natural and social sciences for Mother Earth's sake
No one says marriage is easy – but an international group of 16 natural scientists and social scientists, including three from Michigan State University, are saying the wedding of natural sciences and social sciences is ...
Other
Sep 13, 2007
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Oldest stars may shed light on dark matter
The universe’s earliest stars may hold clues to the nature of dark matter, the mysterious stuff that makes up most of the universe’s matter but doesn’t interact with light, cosmologists report.
General Physics
Sep 13, 2007
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