13/07/2021

The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

Study shows dire impacts downstream of Nile River dam

Rapid filling of a giant dam at the headwaters of the Nile River—the world's biggest waterway that supports millions of people—could reduce water supplies to downstream Egypt by more than one-third, new USC research shows.

When a single tree makes a difference

A single tree along a city street or in a backyard can provide measurable cooling benefits, according to a new study from American University. The research shows that "distributed" trees, those that are stand-alone and scattered ...

Officers' tone of voice reflects racial disparities in policing

The Black Lives Matter movement has brought increasing attention to disparities in how police officers treat Black and white Americans. Now, research published by the American Psychological Association finds that disparity ...

NASA Lucy mission's message to the future

In the 1970s four spacecraft began their one-way trips out of our Solar System. As the first human-built objects to ever venture into interstellar space, NASA chose to place plaques on Pioneer 10 and 11 and golden records ...

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