12/02/2016

Alliterative product promotions pique purchasers

New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.

Drought caused by El Nino threatening southern Africa: UN

The El Nino weather phenomenon, one of the worst in 50 years, has caused intense drought in southern Africa that will have a "devastating" impact on the region's food security, the UN food agency warned on Friday.

Drones give scientists a new self-service approach

Earth and environmental scientists have often had to rely on piloted aircraft and satellites to collect remote sensing data, platforms that have traditionally been controlled by large research organizations or regulatory ...

What's the point of theoretical physics?

You don't have to be a scientist to get excited about breakthroughs in theoretical physics. Discoveries such as gravitational waves and the Higgs boson can inspire wonder at the complex beauty of the universe no matter how ...

Physicists create first photonic Maxwell's demon

(Phys.org)—Maxwell's demon, a hypothetical being that appears to violate the second law of thermodynamics, has been widely studied since it was first proposed in 1867 by James Clerk Maxwell. But most of these studies have ...

Fast and loud—how to create sonic booms and curious clouds

Growing up beneath the Concorde flight path, I learned early on that if you heard its characteristic roar overhead you had to look far towards the horizon to see it. If you were lucky, you would see Concorde first. You could ...

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