11/02/2014

Dressing down: Can this actually boost your social status?

From wearing a suit to a wedding to donning a tie for a job interview, American society has established unspoken rules for dress codes and proper etiquette. But there's always that one guy who wears the bright socks or the ...

Photo + fragrance of chocolate cake = more chocolate cakes sold

Fashion magazines come pre-loaded with scratch-and-sniff panels for perfume and aftershave, but what about advertisements for foods like chocolate chip cookies and fresh-baked bread? According to a new study in the Journal ...

Revolutionary new view on heritability in plants

Complex heritable traits are not only determined by changes in the DNA sequence. Scientists from the University of Groningen Bioinformatics Centre, together with their French colleagues, have shown that epigenetic marks can ...

Walking in their shoes: How fundraisers can boost donations

When natural disaster strikes, calls for help are broadcast on television and across the Internet. Despite being exposed to the needs of widespread relief organizations, only a small percentage of us actually follow through ...

Researchers make breakthrough in battery technology

Researchers at the Materials and Surface Science Institute (MSSI), University of Limerick have made a significant breakthrough in the area of rechargeable battery technology. There is an ever-increasing demand for portable ...

Study finds crocodile tree-climbing and -basking behavior

When most people envision crocodiles, they think of them waddling on the ground or wading in water—not climbing trees. However, a University of Tennessee, Knoxville, study has found that the reptiles can climb trees as ...

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