08/10/2024

Why using a brand nickname in marketing is not a good idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

Social media users opt for new privacy haven, study finds

Does it feel as if social media is becoming less social? The increasing number of brand ads and paid placement by influencers, as well as polarized public posts on various issues, is forcing more users to opt for private ...

page 2 from 11