07/01/2014

The power of packaging in consumer choices

When it comes to deciding what food to eat, one might expect that people's choices will be driven by past experience and personal preference, but how does the general appearance of the package impact buying decisions of consumers?

Stem cells on the road to specialization

Scientists at the University of Copenhagen have gained new insight into how both early embryonic cells and embryonic stem cells are directed into becoming specialised cell types, like pancreatic and liver cells. The results ...

HP's Autonomy claims supported by Air Force document

Hewlett-Packard Co.'s claim that it was hoodwinked into paying too much when it bought British software company Autonomy in 2011 is supported by newly released documents from Air Force investigators.

One-way trip to Mars? Sign me up, says Frenchwoman

A comfortable, middle-class Parisian life may be the envy of many people, but Florence Porcel would give it all up to be among the first Earthlings to settle on Mars—even with no option of return.

Nanoplasmonics: Towards efficient light harvesting

The control of light is vital to many applications, including imaging, communications, sensing, cancer treatment, and even welding processes for automobile parts. Transformation optics is an emerging field that has revolutionized ...

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