06/01/2026

Equal treatment ads can backfire, study finds

A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually boost ad platform revenues while improving fairness outcomes. The policies ...

Science army mobilizes to map US soil microbiome

Johns Hopkins University geneticists and a small army of researchers across the country, including students, are working to catalog the vast and largely unknown soil microbiome of the United States.

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