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Economics & Business Jun 3, 2024

New study shows marketing a brand's simplicity can backfire

When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.

Environment Jun 3, 2024

'Life in the ocean touches everyone': US rolls out first national ocean biodiversity strategy

Roughly 2 million species live in the world's oceans. But scientists have only described a mere 10% of them. With extinctions on the rise and biodiversity threatened worldwide, many species are in danger of vanishing before ...

Ecology Jun 3, 2024

AI goes underwater: Transforming coral reef conservation with cutting-edge image analysis

Coral reefs, nurturing hubs of marine biodiversity, are grappling with mounting threats from environmental shifts. Traditional monitoring techniques, often laborious and invasive, are proving inadequate in the face of rapid ...

Biotechnology Jun 3, 2024

Scientists develop new method to match genes to their molecular 'switches'

Scientists at La Jolla Institute for Immunology (LJI) have developed a new computational method for linking molecular marks on our DNA to gene activity. Their work may help researchers connect genes to the molecular "switches" ...

Earth Sciences Jun 3, 2024

Tidal innovations: Charting the course for coastal urban sustainability

Estuarine cities, as a unique type of coastal city, face distinct development and conservation challenges. Issues such as global warming, sea-level rise, and human activities significantly impact their ecological environments, ...

Condensed Matter Jun 3, 2024

Scientists bring crystal clarity to diamond's quantum signals

They say that one can miss the forest for the trees. But it's often worth taking a closer look at the trees to make sense of the dense, brambly whole. That's what a Stanford University group did to tackle a thorny quantum-information ...

Polymers Jun 3, 2024

From lab to life: 3D bioprinting unveils new horizons in biomedical applications

With the development of intelligent biomedical engineering, the application of three-dimensional (3D) printing technology has become increasingly widespread. However, existing 3D printing technologies mainly focus on inorganic ...

Archaeology Jun 3, 2024

Crucial shift in River Nile's evolution during ancient Egypt discovered

Researchers have explored how the River Nile evolved over the past 11,500 years and how changes in its geography could have helped shape the fortunes of ancient Egyptian civilization.

Archaeology Jun 3, 2024

Genetic analyses of remains from 500 BCE reveal kinship and ancestry of Celts in Germany

The Celtic culture of the pre-Roman Iron Age in Western and Central Europe has left numerous traces to this day, not least in the form of enormous burial mounds and spectacular archaeological artifacts. Despite this rich ...

Environment Jun 3, 2024

Rainforest wildlife under threat as below-canopy temperatures rise, new study warns

Assumptions that tropical forest canopies protect from the effects of climate change are unfounded, say researchers. Crucial strongholds for biodiversity are under threat as temperatures are rising in tropical forests, the ...

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