New study shows marketing a brand's simplicity can backfire
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
When companies tout the simplicity of their products, they may unknowingly invite customer dissatisfaction, new University of Oregon research finds.
Roughly 2 million species live in the world's oceans. But scientists have only described a mere 10% of them. With extinctions on the rise and biodiversity threatened worldwide, many species are in danger of vanishing before ...
Coral reefs, nurturing hubs of marine biodiversity, are grappling with mounting threats from environmental shifts. Traditional monitoring techniques, often laborious and invasive, are proving inadequate in the face of rapid ...
Scientists at La Jolla Institute for Immunology (LJI) have developed a new computational method for linking molecular marks on our DNA to gene activity. Their work may help researchers connect genes to the molecular "switches" ...
Estuarine cities, as a unique type of coastal city, face distinct development and conservation challenges. Issues such as global warming, sea-level rise, and human activities significantly impact their ecological environments, ...
They say that one can miss the forest for the trees. But it's often worth taking a closer look at the trees to make sense of the dense, brambly whole. That's what a Stanford University group did to tackle a thorny quantum-information ...
With the development of intelligent biomedical engineering, the application of three-dimensional (3D) printing technology has become increasingly widespread. However, existing 3D printing technologies mainly focus on inorganic ...
Researchers have explored how the River Nile evolved over the past 11,500 years and how changes in its geography could have helped shape the fortunes of ancient Egyptian civilization.
The Celtic culture of the pre-Roman Iron Age in Western and Central Europe has left numerous traces to this day, not least in the form of enormous burial mounds and spectacular archaeological artifacts. Despite this rich ...
Assumptions that tropical forest canopies protect from the effects of climate change are unfounded, say researchers. Crucial strongholds for biodiversity are under threat as temperatures are rising in tropical forests, the ...