University of California - Riverside

The buzz around beer

Ever wondered why flies are attracted to beer? Entomologists at the University of California, Riverside have, and offer an explanation. They report that flies sense glycerol, a sweet-tasting compound that ...

Nov 17, 2011 5 / 5 (1) 1 | with audio podcast

Ambitious goals = satisfaction

Consumers who set ambitious goals have a greater level of satisfaction compared to those who set conservative goals, according to a recently published paper by the Cecile K. Cho, a University of California, Riverside assistant ...

Aug 17, 2011 not rated yet 0