New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.
Economics & Business
Sep 4, 2017
3
8
A recent University of Auckland study has revealed a preference for humanlike features on a robot's display screen.
Robotics
Aug 29, 2013
2
0
A study of over 4000 students has revealed their success was influenced by the expectations of the people teaching them.
Social Sciences
Oct 9, 2014
0
1
Futuristic dragonflies are flapping their wings in the Biomimetics Lab at the University of Auckland's Bioengineering Institute.
Engineering
Aug 12, 2016
0
30
Long-legged arachnids called harvestmen are "trimorphic," featuring three types of males. University of Auckland research is giving some clues as to how that happens.
Plants & Animals
Jun 29, 2023
0
113
A study of over 2000 intermediate school students has revealed surprising differences in their levels of self-belief and goal setting, depending on their cultural background.
Social Sciences
Dec 22, 2015
0
11
Scientists in New Zealand and Australia working at the level of atoms created something unexpected: tiny metallic snowflakes.
Nanomaterials
Dec 9, 2022
0
93
A new study from the University of Auckland looks at the animals' roles in moving seeds from one place to another.
Paleontology & Fossils
Jan 6, 2021
1
410
(Phys.org) —Genetics provides stunning new answers to the question of human evolution, according to Auckland cancer researcher, Dr Graeme Finlay.
Evolution
Mar 27, 2014
6
0
Researchers from the University of Auckland calculated that 74 metric tons of microplastics are dropping out of the atmosphere onto the city annually, the equivalent of more than 3 million plastic bottles falling from the ...
Environment
Dec 12, 2022
0
212
