Slug glue: A future with no sutures?

The materials for stitching up injuries and surgical wounds may have changed over the millennia, but the basic process of suturing tissue remains the same. In the 21st century, however, the method may finally become outdated.

Social media gaining value as component of super bowl advertising

(PhysOrg.com) -- Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching ...

Do women place less importance on their careers than men?

There is a pre-existing assumption that women place less importance on their careers than men. A new study by an Ithaca College professor challenges this assumption by evaluating how much men and women consider their careers ...

Supertasters a super opportunity for advertisers

For food and beverage advertisers, understanding consumer taste preferences is critical. New research is shedding more light on what drives the preferences of one group, known as supertasters. This research may allow advertisers ...

Study suggests ways to encourage homeowners to save energy

As winter temperatures plummet into the single digits, plenty of homeowners wish they could keep their home energy costs down—and help the environment to boot!—but often fail to take action. A new study led by Kathryn ...

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