EarthLink expands seniors marketing drive

Oct 20, 2005

EarthLink has expanded a marketing push to attract senior citizens who are often at the wrong end of high-tech demographics.

EarthLink and the senior advocacy group AARP Thursday added its 14th high school campus to a program called GenerationLink, which enlists high school students to tutor seniors on the ins and outs of computers and the Internet.

Brooklyn's High School of the Arts will be equipped with EarthLink high-speed Internet access so that students can show 10 selected seniors how to log on, surf the Web and send e-mails.

"The Internet can connect seniors with family and friends, new resources and information, which encourages seniors to participate with others, develop skills and meet their ever-changing needs and interests," said AARP spokesman Ed Redfern.

The program is in place in 13 other schools in eight states and will expand to the District of Columbia next week. EarthLink hopes to eventually take GenerationLink nationwide.

Copyright 2005 by United Press International

Explore further: Oculus unveils new prototype VR headset

add to favorites email to friend print save as pdf

Related Stories

Wireless sensor transmits tumor pressure

13 hours ago

The interstitial pressure inside a tumor is often remarkably high compared to normal tissues and is thought to impede the delivery of chemotherapeutic agents as well as decrease the effectiveness of radiation ...

A nanosized hydrogen generator

14 hours ago

(Phys.org) —Researchers at the US Department of Energy's (DOE) Argonne National Laboratory have created a small scale "hydrogen generator" that uses light and a two-dimensional graphene platform to boost ...

Tim Cook puts personal touch on iPhone 6 launch

14 hours ago

Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home.

Recommended for you

Team improves solar-cell efficiency

Sep 19, 2014

New light has been shed on solar power generation using devices made with polymers, thanks to a collaboration between scientists in the University of Chicago's chemistry department, the Institute for Molecular ...

Calif. teachers fund to boost clean energy bets

Sep 19, 2014

The California State Teachers' Retirement System says it plans to increase its investments in clean energy and technology to $3.7 billion, from $1.4 billion, over the next five years.

User comments : 0