Britain's ITV testing local broadband TV

Oct 18, 2005

Britain's ITV television network will soon begin a limited trial run of a new broadband TV service with an emphasis on local programming.

The service, called ITV Local, consists of seven channels accessible through broadband that carry 24-hour live and on-demand programming and a searchable archive feature.

ITV is Britain's largest commercial television network, but it is gearing ITV Local toward locally produced content and regional advertising that appeal to a specific local market.

"ITV Local will use the ITV brand to entertain and inform, build communities and encourage participation at a local level," the network's Jeff Henry said in a news release. "If this is successful we believe there is a great opportunity for a commercial broadcaster like ITV to move into new markets such as local classified advertising."

The trial run will be limited to the cities of Brighton and Hastings but can be accessed from anywhere at itvlocal.tv.

Copyright 2005 by United Press International

Explore further: Google, Facebook update contrasting plans to connect world

add to favorites email to friend print save as pdf

Related Stories

Britain with high hopes for digital TV

Jan 19, 2006

Traditional television broadcast services are not necessarily the best way to deliver interactive television content, the British government said Thursday.

Recommended for you

Evolving robot brains

3 hours ago

Researchers are using the principles of Darwinian evolution to develop robot brains that can navigate mazes, identify and catch falling objects, and work as a group to determine in which order they should ...

Facebook fends off telecom firms' complaints

3 hours ago

Facebook founder Mark Zuckerberg fended off complaints on Monday that the hugely popular social network was getting a free ride out of telecom operators who host its service on smartphones.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.