Britain's ITV testing local broadband TV

Oct 18, 2005

Britain's ITV television network will soon begin a limited trial run of a new broadband TV service with an emphasis on local programming.

The service, called ITV Local, consists of seven channels accessible through broadband that carry 24-hour live and on-demand programming and a searchable archive feature.

ITV is Britain's largest commercial television network, but it is gearing ITV Local toward locally produced content and regional advertising that appeal to a specific local market.

"ITV Local will use the ITV brand to entertain and inform, build communities and encourage participation at a local level," the network's Jeff Henry said in a news release. "If this is successful we believe there is a great opportunity for a commercial broadcaster like ITV to move into new markets such as local classified advertising."

The trial run will be limited to the cities of Brighton and Hastings but can be accessed from anywhere at itvlocal.tv.

Copyright 2005 by United Press International

Explore further: Twitter admits to diversity problem in workforce

add to favorites email to friend print save as pdf

Related Stories

Britain with high hopes for digital TV

Jan 19, 2006

Traditional television broadcast services are not necessarily the best way to deliver interactive television content, the British government said Thursday.

Recommended for you

Twitter admits to diversity problem in workforce

16 minutes ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

Swiss drug maker Roche posts 7 percent profit drop

55 minutes ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Social Security spent $300M on 'IT boondoggle'

11 hours ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Cheaper wireless plans cut into AT&T 2Q profit

11 hours ago

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

User comments : 0